Meta keeps breaking WhatsApp Business. We fix it.
ShiftKit is six productized services for the six changes Meta made to WhatsApp Business in 2026. BSUID migration. Saudi rate hike. Tier-ladder removal. Username land rush. Portfolio Pacing. AI-policy update.
Which of the six is hurting you most?
Each tile links to the deep product page. All six audits are free. All six are live today.
Migrate
BSUID + Contact Book migration for MENA CRMs.
Meta switched BSUIDs to production on March 31. If your CRM keys customers by phone number, it breaks silently when usernames go live in H2 2026. We audit your CRM, remediate the phone-keyed contact identity, integrate the new Contact Book API, and monitor for drift.
Optimize
Cut your Saudi WhatsApp bill 30–40%.
Meta raised Saudi marketing-template prices 3–4× on April 1. Utility stayed cheap. We audit your template library, find the marketing templates that legitimately qualify as utility, rewrite them, and push them through approval.
Unlock
Skip the messaging tier ladder. Get to 100K/day in 14 days.
Meta scrapped the 2K → 10K → 100K ladder. Complete Business Verification, unlock 100K instantly. We prepare your Arabic CR / trade-license documents, configure your Business Manager, submit to Meta, and iterate to approval.
Protect
WhatsApp usernames go live. Defend your brand before the land rush.
Meta opens the reserved-claiming window in H2 2026. Brands need 10–15 names defended — Arabic + English variants, common typos, sub-brands, competitor-confusable spellings. We audit your brand portfolio, compile your defensive name list, file your reserved-window submission, and monitor for squatters — what MarkMonitor does for your domains, applied to WhatsApp usernames.
Monitor
Real-time pacing-pause protection. Save your Ramadan blast.
Meta's Portfolio Pacing can silently pause your campaign mid-blast on quality signals. We watch the signals, predict pauses 30–90 minutes ahead, auto-throttle your sends, and swap to fallback templates. Built for Ramadan, Eid, and National Day waves.
Certify
Meta-compliant task-specific AI policy audit + badge.
Meta's January 2026 AI policy banned open-ended chatbots. AI on WhatsApp must perform concrete business tasks. Most Arabic bots built pre-2026 are exposed. We audit your bot, document the task scope, issue the TaskSpec Verified badge.
Why a studio, not six tools
Meta will not stop changing WhatsApp Business. Six breaking changes shipped between January and April 2026, each requiring a different fix, a different timeline, and different expertise. None could be solved by one tool or one engagement. A seventh and eighth change are coming in the second half of the year — the username rollout and the next round of policy enforcement.
The right answer is one studio that covers the full blast radius. When a new Meta policy lands, your compliance studio already knows your stack, your CRM, your template library, and your bot architecture. You don't re-explain your setup. You get the fix.
ShiftKit is built around the buyers who can't afford to keep up with Meta on their own — MENA digital agencies, enterprise comms teams, and operators running WhatsApp at scale who need one reliable partner across all six changes.
Six audits, all free, one form
Every ShiftKit product starts with a free audit. Fill in one form — three minutes — and we tell you exactly which of the six apply to your stack.
The audit is run by our analysts, not a chatbot. You get a written summary within 24 hours. No sales call required to see results.
Built by ExAutomatica
ExAutomatica is a MENA-native venture studio building productized service businesses at the intersection of AI and platform compliance. ShiftKit is the studio's WhatsApp compliance vertical — the first published product line, with more verticals coming as Meta and adjacent platforms keep changing.
See more from ExAutomatica →Frequently asked questions
Do I need all six products? +
No. The audit tells you which of the six apply to your specific stack. Most buyers need one or two. The studio structure means you can add more later without re-onboarding.
How long does each engagement take? +
Migrate: 3–10 days depending on CRM complexity. Optimize: 5–7 days for template audit + rewrite cycle. Unlock: 14-day concierge. Protect: ongoing watch service. Monitor: continuous. Certify: 5–7 days audit + badge issuance.
Are the audits really free? +
Yes. The initial audit for each product is free and delivered in writing. No sales call required to receive results. You pay only when you want us to run the remediation.
Do you work with agencies or only direct brands? +
Both. Agencies can run ShiftKit on behalf of their clients. We offer agency billing and multi-client dashboard access for teams managing more than three accounts.
What markets do you cover? +
Primary focus is MENA: Saudi Arabia, UAE, Egypt, Kuwait, Bahrain, Oman, Jordan. We have analysts fluent in Arabic and English and experience with Gulf CR / trade-license requirements for the Unlock product.
How is ShiftKit different from a WhatsApp BSP? +
BSPs manage the API connection. ShiftKit fixes the compliance and configuration layer above it. We work with your existing BSP. We don't replace it.
Six products. One studio.
Each product solves a specific Meta change. Pick the next one that applies to your stack.